The Retail Management Game is an online simulation for retail management courses. It allows your students to apply the theoretical knowledge of retail management in a realistic business world.

This fun and interactive exercise provides students with retail experience by letting them make realistic business decisions in a simulated environment.

Your students are appointed to manage a regional department store company that sells women’s and men’s apparel, core / cosmetics and homestore.

They learn to analyze market data as well as deal with seasonal variation and competitive threats, which are all part of this dynamic simulated learning environment.

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As students run their virtual firm, they learn to manage:

Strategy and tactics Merchandise assortments Pricing Advertising Distribution Profitability